Digital Marketing Analytics Consultant
Big data; everyone is talking about it and there is plenty of it, but data isn’t earning its keep if there isn’t actionable insight as the final outcome.
That’s where someone like me can help; I focus on digital analytics, optimisation (MVT), and user experience (UX). My objective would be to help discover what your company’s digital objectives are and then through investigation help you achieve your goals and get the insight you desire.
My services cover:
- High-level implementation guidance and auditing, working alongside your analytics developers for Adobe Analytics (Omniture SiteCatalyst) and Google Analytics.
- KPI investigation and creation.
- Data analysis through dashboards, reporting, documentation and automation.
- Marketing campaign and channel definition & analysis.
- Data visualisation and content creation.
- Input into user experience (UX) recommendations through data insight
- Training; from documentation to personalised 1-2-1 sessions.
- Advice on digital marketing, SEO and social media strategy, measurement tools and best practice.
- Digital solution architecture (with the help of a trusted group of expert tech and UX consultants)
Please get in touch if you’re interested in learning more.