How I use your details.

This site is run by me, Darren Ware, a sole trader based in the UK. I decide what happens to your details. Contact me at coach@darrenware.com.

When you ask for Run Stronger, Longer I collect your email address and, if you give it, your first name.

I use them to send you the link to the guide and, now and then, a note on training. You agree to that when you sign up. Every email has an unsubscribe link, and you can also reply and ask me to stop.

I keep your details until you unsubscribe or ask me to delete them.

If you apply for coaching I collect what you put in the form: your name, email, race and race date, weekly and longest runs, and anything you tell me about why you're applying.

I use it to reply to you and decide together whether coaching fits. It arrives as an email to me. If we don't go on to work together, I delete it within 12 months.

If you arrive from an ad, the page notes the campaign details in the link (such as the source and campaign name). They are kept in your browser tab only and sent with a form if you submit one, so I can see which ads work. Close the tab and they're gone.

The site loads Google's ads tag with every kind of consent set to "denied". In that state it sets no cookies. When someone signs up or applies, it sends Google a cookieless signal that a conversion happened, with nothing you typed.

If you allow cookies, Google may set its ads cookies, OpenAI's ChatGPT ads measurement may count a coaching application (no form details, only that one happened), and Microsoft Clarity may record clicks and scrolling to show how pages get used. Clarity never records what you type into the forms. If you say no thanks, none of these load.

You can change your choice any time: Cookie choices.

Vercel hosts the site. Resend sends the emails and holds the guide mailing list. Google, OpenAI and Microsoft provide the measurement above. Some of these companies process data outside the UK, under the safeguards UK law requires. I don't sell your details or share them with anyone else.

You can ask for a copy of what I hold about you, ask me to correct it, or ask me to delete it. Email coach@darrenware.com and I'll reply within a month.

If you're unhappy with how I've handled your details, you can complain to the Information Commissioner's Office at ico.org.uk.